Brands should spend 45% of outdoor budget on digital, recommends OOH study
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser’s total out-of-home budget, an effectiveness study of the sector has concluded. Continue Reading‘Exposed Brick’, ‘Kitchen Island’ and ‘Wood Burners’ Revealed as the Most Appealing Home Elements According to Britons
A leading UK provider of wood burning stoves and biomass heating solutions has revealed the aspects of a home that Britons look for and find most appealing when property hunting. Findings revealed that exposed brick, a kitchen island and a wood burner/aga were the house features most likely to persuade respondents to buy a property.
In a bid to discover the most appealing home aesthetics Briton’s look for when viewing properties for the first time, a new piece of research undertaken by a leading UK provider of wood heating solutions set out to unveil the elements attached to a property most likely to help it sell.
The team at www.Euroheat.co.uk polled a total of 2,085 UK-based adults aged 30-65, all of whom were either in the process of purchasing a new home at the time of the research, or had purchased a property within the past twelve months.
Respondents were initially asked to state whether they preferred rustic and traditional houses or something more modern and contemporary. More than three fifths (62%) stated they preferred rustic properties, with 38% preferring more modern homes. When individuals who stated they preferred rustic houses were asked to explain why; more than half (51%) said old houses have ‘more character and a rich history’, 29% said they ‘look better’ and 20% said they ‘hardly ever look the same from the outside, unlike modern houses’.
All participants were then given a list of home elements asked to provide the features that they were most likely to look out for when property searching. Individuals were asked to reveal all answers that appealed to them, with the top five answers emerging as follows:
1. Exposed brick -51%
2. Kitchen Island – 46%
3. Wood Burners or an Aga – 39%
4. Thatched Roof– 26%
5. Hardwood floors – 17%
Following on from this, all respondents were asked to consider how much more they’d be willing to spend on a home in order to ensure it had one of their desired home features. The average amount participants would be willing to add on to their budget emerged as £2,500. Of all participants, 67% stated that older features made the house feel more homely and cosy, 31% also stated they felt these houses were perfect for long term plans and modern houses were more short term.
Simon Holden, co-founder of Euroheat, said the following:
“It’s refreshing to see from our research that older homes and their features are still desirable to Britons just as much as modern features and homes are. It’s all too easy to forget about the beauty and character of older houses.”
He continued:
“Homes with thatched houses and real hardwood floors are the homes that our grandparents and great grandparents grew up in and have become steeped in British history. Whilst it’s necessary for updates and modernisations to take place on properties and modern houses are well suited and beautiful to some, it’s nice to see that the homely feel of traditional properties are still desirable by others.”
Continue ReadingRodeca panels help make music at Mandeville
Rodeca panels specified for new-look secondary school for their translucency and colours. Posted via Industry Today. Follow us on Twitter @IndustryToday Continue ReadingBRE to Showcase Innovation at Scotland Build 2015
Rufus Logan, Director with Building Research Establishment is set to address delegates at this week’s Scotland Build Conference. Posted via Industry Today. Follow us on Twitter @IndustryToday Continue ReadingRecord Breaking Results with Fast Turn around Measured Surveys
Mobile CAD Surveying the measured building specialists were recently asked to provide floor plans and elevational drawings of a large office building in Hounslow, c.113,000sq ft. They turned round their quote and started on site within 7 days, completing the full survey just over a week later. Most projects are a rush these days, but they didn’t realise that Galliard Homes, the developer was ready to launch and market the site immediately even though completion was still two years away. It turns out that they were very successful and sold all 228 apartments within 3 hours of the doors opening. Mobile CAD Surveying Solutions are proud to be associated with this development and happy that their efforts to turn the project around so fast helped the client achieve record breaking results.
For fast turnaround measured building surveys
Continue ReadingPlans lodged for £1bn ‘Harrods’ of Bayswater in London
London’s Whiteleys shopping centre is set to get a new lease of life after ambitious plans to restore the Grade II-listed building were submitted to Westminster Council.
A joint venture between a Meyer Bergman-advised investment fund and Warrior Group is seeking to deliver a £1bn redevelopment of the once grand department store in Bayswater.
The Foster + Partners designed mixed-use scheme, which will incorporate the iconic central dome, will see 500,000-plus sq ft built behind the existing 1911 facade.
This will include construction of more than 100 homes, a mixture of apartments and townhouses. These will be arranged around an inner courtyard with new shops, a boutique hotel, gym and basement cinema.
Exterior of the existing building will be retained although it will be extended up with two extra floors
A new public courtyard will be at the heart of the new scheme
A hotel is planned to boost footfall and bring the leisure and retail scheme to life
The scheme will open onto Queensway, which is planned to undergo a £50m revamp scheduled to begin in early 2016.
Continue ReadingAluminium Balustrades and Fencing Suppliers in Central Coast
Balustrades and fencing serve a dual purpose – they demarcate your property and also provide safety and security. Posted via Industry Today. Follow us on Twitter @IndustryToday Continue ReadingSubcontractors wanted for £1.2bn Manchester site
Subcontractors and suppliers can pitch for work across the North West at a Meet the Buyer event at Haydock Park Racecourse tomorrow.
Buyers already signed up to the event include contractors Wates and Seddon as well as clients like the University of Manchester, Bolton University, Highways England, Oldham Council and the North West Construction Hub.
The University of Manchester will be looking for suppliers to work on a number of upcoming projects as part of the institution’s £1.2bn campus masterplan.
There are also opportunities to deliver wider developments for the University that are currently in the pipeline, ranging from £1m to £10m across joinery, industrial kitchen installation, groundworks and security systems among many other trades.
Olga Gough, client relationship manager at event organiser Constructionline, said: “It’s important for organisations based in the North West that local subcontractors are chosen to deliver projects and our Meet the Buyer events are designed to facilitate the introductions needed to make this happen.
“Our event at Haydock will be a great opportunity for small firms from all trades to discover how they can tender for upcoming work, and important for contractors to build reliable, local supply chains.
“We’re looking forward to meeting attendees and advising on how Constructionline can aid the process as opportunities progress.”
The event will run from 8.30am until 2pm and suppliers do not have to be a Constructionline member to attend.
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